Leading Hotels 1928 Promotion Farce
Some of you may not be aware, but in celebration of their 80th birthday, the Leading Hotels of the World created a great special offer to celebrate it - rooms for $19.28 per night, on-sale for just 80 minutes - LHW/1928.
Trouble is they used technology from 1928 to manage demand. At 14:00 CET on 01 October the rooms went on sale but no-one could actually log in due to such high demand. Despite knowing how many registrations they had, somehow they didn’t manage to manage demand.
This was a real shame, given the great idea and sensational offer.