This has to be the worst promo for a design hotel ever.  The SIDE Hotel in Hamburg commissioned an agency to come up with this idea.  Check out the movie then read on.

Ok, so I am having trouble sleeping.  The hotels solution is to paint a phosphorus message on the wall.  Genius…so now I can’t sleep because of a bright, glowing message on my wall!

A message in how not to market your hotel.  If you are going to create a campaign promoting your vibrant bar as a place to go when you can’t sleep, at least fill it with people for the video!  (or perhaps that was the point of the movie - “You can’t sleep?  Come to our bar where no one hangs out.  It’s so boring it’s guaranteed to send you straight off”.

It’s actually a real shame they wasted their money in this way as the SIDE Hotel is a great hotel.  It has a superb location in downtown Hamburg and despite its size - 178 rooms, it has a friendly, welcoming atmosphere and makes a superb resting place after a shopping session in Hamburg, particularly for its very good Spa.

I have stayed there on more than one occasion and contrary to the movie, the bar is actually pretty good and the restaurant great.  So if they (and I) haven’t managed to put you off, book it via TabletHotels.